BA in Business Administration/Marketing

Our Bachelor of Arts in Business Administration with a Concentration in Marketing explores fundamental business and marketing principles to help you build interpersonal, creative and analytical aptitude. This program, available 100% online, is built on a liberal arts foundation and benefits prospective and current marketers, as well as entrepreneurs seeking to develop their marketing expertise.

Florida Tech's Online Bachelor's Business Programs are Ranked No. 19 for private universities. U.S. News & World Report has also recognized Florida Tech for Top Tier Online Bachelor’s Programs and Online Bachelor’s Programs for Veterans (2022).

What You'll Learn

In our BA in Business Administration Marketing program, you will learn how to understand consumer perception and behavior, and analyze and design marketing strategies for diverse environments. You’ll also learn how to identify market segments, position products, estimate product demand, set prices and manage growth. See sample curriculum here. Find textbooks and materials required for each specific term.

Accreditation

Florida Institute of Technology is accredited by the Southern Association of Colleges and Schools Commission on Colleges to award associate’s, baccalaureate, master’s, education specialist and doctoral degrees.

Florida Tech’s BA in Business Administration Marketing is housed under the Nathan M. Bisk College of Business, which is accredited by the International Assembly for Collegiate Business Education (IACBE) to award associate’s, bachelor’s and MBA degrees.

Careers

The Bachelor of Arts in Business Administration Marketing program provides marketing-specific courses and a comprehensive liberal arts foundation to position you for careers such as marketing manager, public relations specialist, market research analyst, and advertising manager.