AA in Marketing

Our Associate of Arts in Marketing provides you with a fundamental understanding of the marketing of goods, services and ideas. Students enrolled in this program offered 100% online will also gain a background in economics, management and liberal arts topics.

When you choose Florida Tech, you’re earning an education at an established institution that has been recognized for excellence and return on investment:

• Top Tier University – U.S. News & World Report (2023)
• Best Universities and Colleges by Salary Potential – PayScale College Salary Report (2021)

What You'll Learn

In the AA in Marketing, you will learn how to identify market segments, estimate product demand and set prices. You’ll explore the tools needed for startup marketing and understand the fundamental principles of marketing. See sample curriculum here. Find textbooks and materials required for each specific term.

Accreditation

Florida Institute of Technology is accredited by the Southern Association of Colleges and Schools Commission on Colleges to award associate’s, baccalaureate, master’s, education specialist and doctoral degrees.

Careers

Qualified and knowledgeable marketing professionals continue to be in demand. An associate’s degree in Marketing can start you on many career paths, including account manager, junior marketing associate, product marketing manager, and merchandiser.