MBA in Marketing

Our Master of Business Administration with a Concentration in Marketing, a program, available 100% online, provides you with core business fundamentals and in-depth knowledge of marketing strategies, consumer behavior, market research, multinational business policy, product management and legal responsibility.

Florida Tech’s MBA program has been named a Top 50 Online MBA Program by the Princeton Review (2020)* and a Top 100 Online MBA Program by Fortune Education (2021). Also ranked No. 24 Online MBA programs (private university) and a Top Tier Online MBA Program for Veterans by U.S. News & World Report (2022).

What You'll Learn

In this MBA in Marketing program, you will learn how to identify marketing opportunities and develop successful strategies. You will also learn how to position a brand and build equity, use statistical and economic data to identify and manage risk, and integrate financial, personnel, operations and marketing initiatives. See sample curriculum here. Find textbooks and materials required for each specific term.

Accreditation

Florida Institute of Technology is accredited by the Southern Association of Colleges and Schools Commission on Colleges to award associate’s, baccalaureate, master’s, education specialist and doctoral degrees.

Florida Tech’s MBA in Marketing is housed under the Nathan M. Bisk College of Business, which is accredited by the International Assembly for Collegiate Business Education (IACBE) to award associate’s, bachelor’s and MBA degrees.

Careers

An MBA in Marketing combines a comprehensive understanding of modern marketing principles with the development of strong leadership abilities and business knowledge to position graduates for advanced marketing careers, including chief marketing officer, brand manager, director of client services, and business owner.

*Best Online MBA Programs. (n.d.). The Princeton Review. Retrieved January 13, 2021, from princetonreview.com/business-school-rankings?rankings=top-50-online-mba-programs.