MBA in Marketing

BUS5601 - Essentials of Business Development 1

Requirement(s): First course in a two-course sequence.

Credits: 3

Examines necessary tools required to plan and run a successful business venture. Requires integration of concepts, methods and models from accounting, economics and marketing in forming a business plan for a product or service in a case study.

BUS5602 - Essentials of Business Development 2

Requirement(s): Second course in a two-course sequence. Prerequisite: BUS 5601

Credits: 3

Builds on BUS 5601. Examines and uses concepts, methods and models from the functional business areas of statistics, finance, management and law. Requires students to integrate each component into a complete business plan.

BUS5421 - Managerial Economics

Credits: 3

Provides an understanding of the microeconomic forces that influence firm decision-making. Includes competitive markets and market failure, benefit-cost analysis, demand estimation and forecasting, decision-making under risk and uncertainty, production and cost estimation, and market structure analysis.

BUS5431 - Managerial Accounting

Credits: 3

Focuses on internal reporting to managers for use in planning and control, in making nonroutine decisions and in formulating major plans and policies. Covers cost-volume-profit relationships, flexible budgets and standards, job order and process cost, and cost allocation and accumulation.

BUS5440 - Financial Management

Credits: 3

Studies the concepts and tools of corporate financial management and financial planning, including capital budgeting, capital structure and net working capital. Considers the importance of ethics in financial decision-making.

BUS5450 - Organizational Behavior

Credits: 3

BUS5470 - Marketing Management

Credits: 3

Examines the tools and techniques of managing marketing activities as well as an analysis of the marketing process. Emphasizes decision-making, the refinement of skills needed to recognize and solve marketing problems, and effective communication of recommendations. Uses case analysis extensively.

BUS5476 - Strategic Marketing

Prerequisite: BUS 5470

Credits: 3

Includes strategic analysis of a firm’s activities from the marketer’s point of view. Gives attention to marketing strategy formulation, implementation and control. Assesses strategies for the functional areas of marketing (product, pricing, distribution and promotion) and their relevant application to e-commerce.

BUS5486 - International Business

Prerequisite: BUS 5440

Credits: 3

Emphasizes economic, social, cultural, legal and environmental influences on the formulation and execution of the business policy of firms engaged in multinational business. Students explore the functions, problems and decision-making processes of multinational business organizations.

BUS5656 - Consumer Behavior Strategies

Prerequisite: BUS 5470

Credits: 3

Examines the consumer decision-making process and its societal, environmental, group and economic determinants. Includes research, analysis and strategy development in consumer motivations, values, wants, needs and behavior.

BUS5657 - Advanced Market Research

Prerequisite: BUS 5470

Credits: 3

Examines the consumer decision-making processes and behavior through the application of qualitative and quantitative research methods. Includes problem identification, secondary research, data gathering, analysis, interpretation and report writing.

BUS5480 - Strategic Management

Requirement(s): Must be taken in the final semester before graduation.

Credits: 3

In-depth analysis of industries and competitors, and how to build and defend competitive advantages in forming a successful competitive strategy. Case analysis and management simulation convey the multifunctional nature of decision making at the top management level. Augmented by live-case analyses.